If you have a product or service that you want to promote, there is no better way of doing so than with a promotional video. Corporate videos have always been used to great effect in the business world, but never have they enjoyed the marketing influence that they are currently experiencing thanks to the internet. Research shows that 90 per cent of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text is. In other words, video content gives far greater exposure than purely written content.
One of our recent clients – The Citypoint Club – is one of a growing number of businesses in London, and the wider UK, to recognise the power of visual content, approaching our corporate video production company to help them create a powerful and memorable message to promote its luxurious health club.
A Calm Oasis
Based in the City of London, The Citypoint Club is one of the capital’s most comprehensive health clubs. Of course, it is not the only health club in the city and has a great deal of competition to overcome in order to establish itself as a leader in its niche. By choosing to hire F73 Productions and the skills of our corporate video production team to create video package, Citypoint immediately placed itself above rivals that rely solely on text to promote their services.
The idea established for the video was to put across The Citypoint Club as a calm oasis amongst the chaos of the City and a place worthy of the lifestyle of its workers. The image of the health club as a place of serenity is recognised immediately thanks to a time-lapse of hectic London as people and traffic engage the rat race. This frantic glimpse of city life is contrasted against the calm of the club and its luxurious facilities, which were cleverly captured in ambient lighting.
A voiceover artist was then used to convey rich information on how The Citypoint Club fits in with the finer things in life that City workers enjoy, along with some powerful visual keywords to highlight the features of the club. The result is one that works to great effect, promoting the selling point of the club and issuing a call to action.